As you walk through a busy city or drive down a highway, have you ever noticed how some signs seem to jump out at you while others just blend into the background? Signs are critical for businesses because they allow customers to locate them and remember them. But not all signs are created equal. Two types of signage are so popular: crane signs and traditional signage. In this blog, we will see which type of sign would be best for high visibility by comparing the differences between them in detail.
What Are Crane Signs?
Crane signs are large, lettered signs usually mounted on high areas of a building. They are termed “crane signs” because they were usually mounted with the help of a crane, elevating them to a higher position. They can, therefore, capture the attention of people from far away and are apt for metros like Miami.
For instance, think of a bright glowing sign in a very large letter. You can see it from the highway. That’s a crane sign! Businesses such as hotels, malls, and restaurants often employ these to make sure that people can reach them easily.
What Is Traditional Signage?
Traditional signage includes signs like the sort of signs that are closer to the ground, such as storefront signs, banners, or sandwich boards. In other words, these are relatively much smaller and for people who are walking or driving at a much slower pace. For example, a cute chalkboard sign outside a coffee shop is indeed a type of traditional signage.
Traditional signs are perfect for displaying in-depth information, including menus, store hours, or special deals. They often give customers a perception of warmth and hospitality.
Visibility Matters: How Do They Compare?
1. Distance
Crane Signs: These signs are perfect for long-distance visibility. If your business is located near a busy highway or in a tall building, a crane sign can be seen from miles away. This is great for attracting drivers or people who are far from your location.
Traditional Signs: These are better for close-up visibility. People passing by can read the details of a traditional sign easily, but they are not effective in grabbing attention from afar.
2. Impact
Crane Signs: Because they are so big and bold, crane signs create a strong impression. They demonstrate that your business is serious and professional. A well-designed crane sign can even become a landmark!
Traditional Signs: Smaller, almost personal signs. This will create a very cozy and friendly atmosphere for your business. Ideal for small shops or local restaurants.
3. Design Options
Crane Signs: Bright lights, vibrant colors, but also moving parts. All that to stand out, especially at night.
Traditional Signs: These are mostly more straightforward but can be highly creative. You can use anything like chalk, paint, and even plants to make your sign unique.
4. Cost
Crane Signs: You need expensive materials like lights and equipment when installing a crane sign; however, the cost is offset by the need to place it in an area where it will be well-lit.
Traditional Signs: These are usually more affordable and easier to set up. They’re a great option if you’re on a budget.
Success Stories
A Big Impact with Crane Signs
One such famous example is Miami Galaxy’s popular downtown Miami store. A neon crane sign with a futuristic design was installed there, and soon it became a photographic favorite of many. The sign started becoming popular on social media where people would take pictures around it, giving the store free advertising and loads of new customers!
Personal Touch with traditional signage.
On the other hand, Bella’s Bistro, a small Italian restaurant, uses a charming chalkboard sign outside its door. The sign features hand-drawn pictures of pizzas and daily specials. Customers love the personal touch and often stop to take a closer look. It’s not as flashy as a crane sign, but it’s perfect for creating a welcoming atmosphere.
Which One Should You Choose?
The best type of sign for your business depends on your location, audience, and goals. Here are some tips to help you decide:
Choose a Crane Sign If:
- Your business is in a busy area with lots of traffic.
- You want to attract customers from far away.
- You have a tall building or open space where a large sign can stand out.
Choose Traditional Signage If:
- Your business relies on foot traffic.
- You want to create a cozy, personal feel.
- You’re working with a smaller budget.
Combining Both for Maximum Impact
Some businesses use both types of signs to get the best of both worlds. For example, a hotel might use a crane sign to attract guests from the highway and traditional signage to provide information at the entrance. By combining these two approaches, you can reach more customers and make a lasting impression.
Conclusion
Both crane signs and traditional signage have their strengths and weaknesses, which will depend on what your business needs. Crane signs are ideal to attract attention from a distance while traditional signs will work best at close-up distances. By learning the differences and benefits of both, you will be able to choose the best sign for helping your business shine in Miami’s lively landscape.
No matter what type of sign you decide to use, remember that the most important thing is to make it memorable, creative, and reflective of your brand. With the right sign, your business can shine as brightly as the Miami sun!
